Now that the drama has cooled off, Bloomberg reports that Reddit may be on track for an IPO that could land as soon as the first quarter of 2024. Reddit endured a rocky 2023 after waging war with its own developer community, a protracted fight that saw many subreddits - Reddit’s core interest-based communities - go dark in protest. It’s easy to forget that Reddit, a longtime useful corner of the social internet isn’t already a public company like many of its peers. A suite of new colors known as GuavaPink, LimeGreen, BananaYellow, and JuniperBlue will pop up in designs, bringing more color into the platform and its apps. The company is also expanding its color horizons beyond the classic reddish orange (apparently known as OrangeRed) that Reddit is known for. “Our goal remains to focus on redditors’ needs and make it simpler to bring community, belonging, and empowerment to everyone in the world.” “As we expand our global presence into new markets and engage with more audiences from advertisers and developers to redditors and moderators, we need to strengthen our brand foundation to allow for more creative and consistent expression,” Reddit chief marketing and consumer experience officer Roxy Young said. ![]() (Ohanian, who previously served as executive chairman of Reddit, stepped down from the company’s board of directors three years ago to open it up to more racial diversity.)īeyond the Snoo glow-up, Reddit is also refreshing its typefaces with a new original set of fonts meant to evoke chat bubbles, a visual hint at Reddit’s self-styled identity as a place for “conversations.” One of the typefaces, Reddit Sans, will be open source and widely available online. Reddit co-founder Alexis Ohanian, aka /u/kn0thing, originally created Snoo as a sketch while he was still in college at the University of Virginia. (TechCrunch has reached out to the company to ask if the issues are related to the rebrand’s rollout.) We’re starting to see the new logo on as well, along with some wonky behavior like broken comments. The new logo - a disembodied Snoo head in a red chat bubble - is already live as the logo and favicon on Reddit’s corporate website. Snoo, who is genderless, also scored opposable thumbs in the redesign process along with an open-mouthed smile. ![]() The new mascot replaces the flat design of the previous Snoo with a three-dimensional version of the character that could look at home in a Pixar movie. ![]() Compared to the now-ancient initial version of Snoo, the new Snoo looks very slick.
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